VOICE SEARCH OPTIMIZATION
As the technologies in Website development field is rising in a higher pace it’s a challenge for the developer’s to enhance their skill set. One such skill to get familiar with is Voice Search Optimization. Voice Search Optimization means to enable search function in websites using voice rather than typing.
Scope of Voice Search Optimization
Now a day’s voice recognized mobile devices (Siri, Alexa, and OkGoogle) are readily available in the market and as a result everyone tends to use these devices for their work, study or entertainment related uses. As a result it’s critical for developers to incorporate voice search features as users may search information’s related to your website using voice.
Some key points to make your website more adaptive to voice search optimization are:
- Website should be more mobile-friendly because most of the end users are using mobile devices like mobile phones, tablets etc. for their searches.
- Website contents should contain long Keywords in their respective contents as it increases accuracy for certain searches.
- Regularly updating the website content to avoid errors in the search.
Keyword Research
Featured snippets and knowledge graphs are used to provide immediate and accurate results to the user’s voice search.
Featured snippets: By definition featured snippets are short answers which are retrieved by Google from pages already ranked first and snippets will be in the form of images, videos, numbers, charts, graphs, YouTube videos etc.
Knowledge graph: Knowledge graph is a huge collection of information which allows Google to fetch and provide the right and immediate answers to voice searches. The data for knowledge base is collected from various resources. When a user uses voice search Google always searches the answer in the knowledge graph which directly reduces the click-through rate.
Things to remember while implementing Voice search optimization
- Use long keywords and question tags.
- Use Schema markup.
- Use short answers in the FAQ section.
- Keep the aspect of customers in mind while creating the content of the website.
- Ensure the page loading capabilities of your website.
- Ensure that your website is more Mobile friendly.
- Use local SEO techniques to optimize your website.
- Necessity of long keywords and question tags
Now a days everything is in the tip of your finger but when it comes to searching something in the web people tend to use voice rather than typing because typing the queries requires more time and needs to provide the query in a more detailed way. On the other hand using voice search reduces the efforts and dramatically reduces the time.
Voice search has made it easy for people to search their long queries in a limited amount of time.
While setting up voice search you should include question words like how, what, where, when, why to make the content more relevant.
While using voice assistants you should use filler worlds like I, the, of the, on the, to, for, a, me etc. to resemble the language people use.
2. Schema Markup
Structured data which helps the search engine to get clear picture of your content is known as Schema. By giving a structured data you are providing a clear scenario about the content of the website which makes the site even more discoverable.
3. Include FAQ section
Most of the queries from peoples will be in the form of questions. To address these searches your website should have a FAQ section which contains short descriptive answers as results.
These results should be in the form of answers in a tone to appeal to the voice search. By using this practice the users will get a better experience.
4. Keep the aspects of customers in mind while creating the content
The most important factors for setting up voice search optimization is to keep the content of the website targetted. The way users use voice search differs on character, gender, age, language etc.
So the content you create should be more general and should be relevant.
The answers provided to the queries should be detailed and elaborate.
5. Ensure the page loading capabilities of your website
In order to use the full capabilities of voice search your website should have fast loading capabilities.
As users use voice search for faster results, page loading speed also needs to be improved. The queries from users need quick answers in order to keep the website ranked. If your website fails to load fast the entire functionality and purpose of voice search fails.
6. Ensure that your website is Mobile friendly
As the new innovations are mainly focused into the mobile devices it’s crucial for developers and designers to make their websites and applications cling to it.
Voice search applications are getting integrated to mobile devices faster and hence it’s important to make the website mobile friendly. In real world applications like Google Maps users search for place or destination through voice search rather than typing.
7. Use local SEO techniques to optimize your website
It is important for a website or the business firms hosting the website to appear top in the search list.
To appear first, local SEO techniques should be used which results the website to appear in local searches like “Near Me”.
Voice search applications like Siri, Alexa etc., use local SEO to furnish the outputs and the result of the searches will appear in a first in first out way.
Conclusion
With no doubt Voice search is an emerging trend in every internet enabled technology.
Voice search have eased the life of people and websites must make use of this technology
to enhance the performance.
People are getting used to voice search instead of typing and this trend is going to increase in the near future.
Few things to optimize your website for voice search optimization are:
- Website should be more mobile friendly.
- Loading speed of the website should be kept high as possible.
- Include long keywords in the website content.
- The content of the website should be clear and must be adjusted with the target audience.
By following these tips you will be able to implement voice search optimization in your website.